a) to............... a new product, (paragraph 1)
b) to............... new customers (paragraph 1)
c) to...........................................a completely new idea (paragraph 3)
d) to...............orders (paragraph 3)
e) to...............a cheaper scheme to an expensive one (paragraph 3)
f) to...............a lot of time doing something (paragraph 3)
g) to...............a new model (paragraph 4)
XII. Think of a company that had success with an original idea and that became less successful. Why did this happen?
XIII. Render the following text into English
?
, , .
, . . , , , , . , - .
(), (). , , - , . , .
, - , , . . .
. , . , . . . , .
UNIT 12. PRODUCTS
I. Lead-in
Arrange the words in order of stages in the launch of a new product: launch, develop, make, distribute, market, invent, sell, buy, improve, test.
Do you know any product you or your family prefer because of its packaging or styling?
II. Study the vocabulary
tangible ,
primary ,
coal
diminishing ,
advanced
lean ,
widespread
to flourish ,
intangible
mortgage
to define
to perceive ,
newly , -
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consumer durables ( , , , , ).
replacement ,
designed-in obsolescence
sophistication , ,
consumerism 1) ; ; 2) , , .
to reckon with ,
hard-wearing ,
long-lasting
to discontinue ,
to enhance , ,
to emphasise ; ;
tray ,
to refine ( ),
to mine ,
robust ,
elegant ,
user-friendly
