, , . , 16.
government relations , , . government relations manager, , . , , , .
, . GR - 17: , , , , , , . , , .
: , - , .
Ȼ, ( ) − , . , , . 18.
, , .
, , ̻. GR - − . SPN Ogilvy, public affairs government relations19.
GR - . , 20. : GR -. , PR -. : , , , .
|
|
21.
, , -, .
, . , , PR -.
, , . , communications 22, . , .
, , ( ) (, communications). PR - PR -, , 23. 24 , . PR, . , , .
− PR 25 − PR.
PR - , . , . : , .
. , Inmar Relations PR26 PR -, Glem 27.
Digital-
digital . , , , digital PR.
, FleishmanHillard Vanguard : digital PR, , , , 28.
digital ѻ29. Social Media, Social Media Relations, -. , digital. - - (, -30). Ample -, web31.
|
|
, , . , .
- . , - .
, . , digital: , , , 32.
Social networks agency . digital. 33.
, -, , , , . - , , -, , , .
, : , Yeti − social media marketing agency 34 .
, , , , , .
. ru 35 Power Point − , , , .