.


:

:



,



( , )

:

































 

 

 

 
FAQ

12 ⇒



-

 

.. ,

 

 

38.02.05

 

-

2016

.

 
 
 
 

 


 

38.02.05 . .

.

, . .

, , , . - .

. , , .


 

( )

 

38.02.05 . :

1. , ( ):

 

4. , , , .
9.
10.

 

2. :

:

(1200 - 1400 ) , ( ) .

:

( ) ;

( ) ;

, .

 


 

1. . a, b c

  1. Henry is not... his elder brother.
    1. so strong as;
    2. strong as;
    3. the strongest;
  2. That is... film I have ever seen.
    1. a good;
    2. better;
    3. the best;
  3. Public transport in London is... in Europe.
    1. expensive;
    2. the most expensive;
    3. more expensive;
  4. Have you got... time before the lesson?
    1. a little;
    2. few;
    3. a few;
  5. I want to say... words about my traveling.
    1. little;
    2. a few;
    3. much;
  6. I do not like... sugar in my tea.
    1. many;
    2. much;
    3. a little;
  7. Last Saturday we went fishing, but we did not catch many....
    1. fish;
    2. fishs;
    3. fishes;
  8. Put these... on the napkin.
    1. knives;
    2. knife;
    3. knifes;
  9. We... a car, but we are going to buy it.
    1. do not have;
    2. are not have;
    3. has not;
  10. We... in the direction of the restaurant when we met her.
    1. walked;
    2. were walking;
    3. are walking;
  11. Keep silence! My parents... an interesting program now.
    1. are watching;
    2. were watching;
    3. will be watching;
  12. Why... you... at my desk? Could you take your place, please?
    1. why you are sitting;
    2. why do you sit;
    3. why are you sitting;

 

  1. I... hear a lot of languages in the centre of Moscow.
    1. can;
    2. must;
    3. should;
  2. You... change your behavior because you are not right.
    1. may;
    2. must;
    3. can;
  3. Your friend... come so early to our office.
    1. neednt;
    2. couldnt;
    3. wouldnt;
  4. My brother wasnt afraid of....
    1. somebody;
    2. anybody;
    3. some;
  5. Do you know... about this tradition of our country?
    1. anybody;
    2. anything;
    3. some;
  6. He was alone when... entered the room.
    1. somebody;
    2. anybody;
    3. nobody;
  7. Jane is... honest girl and I am proud that she is a friend of mine.
    1. a;
    2. an;
    3. the;
  8. Can you speak about... realism?
    1. a;
    2. the;
    3. ;
  9. Id like to have... hamburger for breakfast.
    1. the;
    2. a;
    3. ;
  10. ... Urals are very old and not very high.
    1. ;
    2. the;
    3. an;
  11. What are you going... this month?
    1. read;
    2. reading;
    3. to read;
  12. My parents... to the USA many times.
    1. have been;
    2. were;
    3. have being;
  13. When I... this article I left the library.
    1. have read;
    2. had read;
    3. was reading;
  14. Sam was upset because his friend....
    1. hasnt come;
    2. hadnt come;
    3. havent;
  15. It... difficult to climb the mountain last year.
    1. was;
    2. were;
    3. is;
  16. Dont quarrel with our friends. I am sure that they... right.
    1. are;
    2. was;
    3. were;
  17. When you... the park you will see the hospital.
    1. will cross;
    2. crossing;
    3. cross;
  18. London is the capital of Great Britain,...?
    1. wasnt it;
    2. isnt it;
    3. arent they;
  19. ... does it cost to stay at the Hilton Hotel?
    1. how many;
    2. how much;
    3. what;
  20. You know your rights,...?
    1. doesnt it;
    2. dont you;
    3. arent you;
  21. People in Wales speak English,...?
    1. doesnt he;
    2. dont they;
    3. isnt it;
  22. I like to read... British newspapers.
    1. these;
    2. this;
    3. that;
  23. This is my apple and that is....
    1. your;
    2. you;
    3. yours;
  24. Our teacher helped... to translate this interesting text.
    1. their;
    2. his;
    3. us;
  25. Did he... home in time yesterday?
    1. came;
    2. come;
    3. coming;
  26. The members of the House of Commons... on two sides of the hall.
    1. sit;
    2. sits;
    3. sitting;
  27. The foundation stone of the Peter and Paul Fortress was laid .
    1. in 1703;
    2. in 1941;
    3. in the 13 century;
  28. In 1712 Saint Petersburg... the new capital of Russia.
    1. was declared;
    2. was attempted;
    3. was supervised;

2.

)

Ad (. advertisement) ,
Advertisement () , ..
Advertising agency
AIDA (. Attention, Interest, Desire, Action) , , ,
Benefit
Billboard (USA) ( )
Circulation (, )
Classified ads ( )
Commercial
Coupon ( , ..)
Double-page spread () :
Eye-catcher (USA) -, , ,
Features ,
Hoarding (Britain) ( )
Poster ,
Prime time -, , (.. , )
Promote ()
Slot ,
Target audience
U.S.P. (. Unique Selling Proposition) (); ,

 

b) Advertisement, .

 

Advertisement is a marketing tool used to raise public awareness of a certain object. The main purpose of advertisement is to gain an interest of a prospective client in a product.

One of the main functions of advertisement is to attract public interest to something. It is also used to maintain this interest and constantly remind us of a product or a service. Along with that, advertisement is a good way to inform people of a brand or a company.

With the development of mass media a lot of different types of advertisement have appeared. Depending on a purpose, advertisement can be political, commercial or social.

According to the place, it can be outdoor and indoor. Advertising on TV, radio and in newspapers is, without any doubt, something that everyone is familiar with.

The main advantage of advertising is that it helps to generate sales. Thanks to advertising we learn about new products and services.

On the other side, advertisement is beyond our control. We cannot fully eliminate it, because it is everywhere.

It is not just an economic role advertising plays in our life. It influences on and forms our views and preferences. Besides, it makes us aware of a technological progress and development of other parts of our life.

.

What is advertising?

12 ⇒


:

: 2016-12-18; !; : 619 |

:

:

, , .
==> ...

2096 - | 1770 -


© 2015-2024 lektsii.org - -

: 0.012 .