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- FDAs draft guidance for DTC broadcast advertisements, 8 August 1997
- Gilbert Mertens, Direct-to-consumer advertising, Financial Times Healthcare Management reports, Financial Times Professional Limited, 1998.
- Mickey C. Smith, Pharmaceutical marketing, strategy and cases, Pharmaceutical products press, 1991
- The rules governing medicinal products in the European Union, Volume I, European Commission, 1998, Directive 92/28/EEC of 31st March 1992