How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim Renee Mauborgne
HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS
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005.332
65.290
40
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ISBN 5-98293-077-6 (.)
ISBN 1-59139-019-0 {.)
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Original work copyright 2005 oston Consulting Group Corporation
HIPPO - , 2005
Blue Ocean Strategy Harvard School Press.
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