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o 2.1
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o 4.1
o 4.2
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o 5.1 Woolf v Mary Kay Cosmetics
o 5.2
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8 Mary Kay Ash Charitable Foundation
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Mary Kay , , , . - . , ( ), , . , , .
. 6 , . , .
Mary Kay : , . , , , - . , Mary Kay .
Mary Kay . . : , , 1000 , -. , , . -, . , - .
, Cadillac. , . , !, . , , , , , , , .
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Mary Kay, , . , , , , . , 1967 IPO. . Mary Kay - , [4]. , , - [5].
1974 1978 . , . , 29 % 84 % , .
, . Mary Kay , , , , .[5]
1977 8- - . 1993 , Mary Kay 3- . FDA, , .
1980- , . 1983 1985 . 2 100 000 . 323 260 . . Mary Kay . 315 . . IPS , 1993 , IPS 3 . 1989 Mary Kay Avon, .
1992 1 . 200 , 250 000 19 . 1993 300 000, 20 000 000. 1 . Mary Kay, 38 . 1993 Mary Kay , 735 . 1995 , .
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35- 1998 , , GM. Mary Kay Fortune 100 - [4].
2005 2,2 . , 2010 2,5 . , .[2]
| Mary Kay | |||||
| , . | , . / | ||||
| 198 154[6] | 318[6] | ||||
| 300 000 000 | 195 000 | ||||
| 400 000 000 | 200 000 | ||||
| 511 000 000 | 220 000 | ||||
| 500 000 000 | 250 000 | ||||
| 735 000 000 | 325 000 | ||||
| 850 000 000[7] | |||||
| 950 000 000[7] | |||||
| 1995 | 25 000 000[8] | ||||
| 1 000 000 000[7] | |||||
| 1997 | 12 000 000[9] | 15 000 | |||
| 1998 | $7,200,000[9] | ||||
| 1 400 000 000 | 800 000 | ||||
| 2001 | 500 000 | ||||
| 2001 | 20 000 000[10] | ||||
| 1 600 000 000 | 850 000 | 19 000[11] | 300[11] | ||
| 2002 | 13 000[11] | ||||
| 2002 | 120 000 000[9] | 120 000[9] | |||
| 1 800 000 000 | 1 100 000 | 18 500[12] | 100[12] | ||
| 1 960 000 000 | 1 300 000[13] | 27 000 | 410[13] | ||
| 2004 | 210[13] | ||||
| 2004 | 125 000 000[14] | 29 357[15] | 661[15] | 16[15] | |
| 2004 | 7 700 000[16] | 3500[12] | 70[12] | 0[12] | |
| 2 200 000 000 | 1 600 000 | 31 000 | |||
| 2005 | 300 000 000[17] | 400 000[17] | |||
| 2005 | 1 300 000 000[17] | 715 000[17] | |||
| 2005 | 32 820[18] | 673[18] | 17[18] | ||
| 2005 | 20 000[19] | 500[19] | 8[19] | ||
| 2005 | 175 000[20] | ||||
| 2005 | 5000[21] | 140[21] | 2[21] | ||
| 2 250 000 000 | 1 700 000+ | 500[22] | |||
| 2006 | 62 000 000 [23] | 34 272[18] | 724[18] | 18[18] | 1809 /. |
| 2006 | 14 000+[22] | ||||
| 2006 | 5000[21] | 140[21] | 2[21] | ||
| 2 400 000 000[24][24] | 1 700 000[24] | ||||
| 2007 | 31891[25] | 659[18] | 25[18] | ||
| 2007 | 700 000 | 14 000[26] | 215[24] | ||
| 2 600 000 000 | 1 800 000 | 34 000 | |||
| 2008 | 30 679[27] | 608[27] | 24[27] | ||
| 2008 | 600 000[28] | 13 000[28] | |||
| 2 500 000 000[29] | 2 000 000[29] | 37 000[29] | 600[29] | ||
| 2009 | 600 000 000[30] | 200 000[30] | |||
| 2 500 000 000[2] | 2 000 000[2] | 600[2] | |||
| 2010 | 25 000 000 [31] | 10 000 | 2500 ./. | ||
| 2010 | 29573[32] | 24[32] | |||
| 3 000 000 000[4] | 39 000[4] | 600[4] | |||
| 2012 | 3500[4] | ||||
| , . | , . / |
:
;
Mary Kay, Inc. .
, , . , , . 1997 ---, , . 2003 .
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1968 , (Mountain Laurel Blush).[33] , 1969 . , . 1980 Mary Kay. - . . . 1998 . 35- GMC Jimmy , Mary Kay. 2007 - - .
2005 9870 GM (USA).[34]
, , , Mercedes-Benz. Ford, Toyota.[35] Ford Falcon Volkswagen Beetle.[36] Volkswagen Santana. Volvo V50.[37]
. , . 85 % , .[38]
100 000 , , .[3], , , GM, 100 000 Mary Kay.[33]
2012 : Chevrolet Malibu, Chevrolet Equinox, Toyota Camry Cadillac CTS, SRX & Escalade Hybrid, Ford Mustang .[39]
, Mary Kay Inc. .[3]
Mary Kay :
;
;
]
. - Mary Kay.
2010 Mary Kay () :[40]
29 675 ;
1878 100 ;
276 553 17 471 ;
15 23 100 000 ;
50 % .
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68,6 % , Mary Kay () FTC.[41]
Mary Kay () 85 % .[42] , , , , , .
