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ESSENTIAL VOCABULARY
I. Types of advertisement
1. above-the-line advertising ,
2. agency advertising ,
3. air advertisement, sky advertising ( , , )
4. airline advertising ,
5. audiovisual advertising
6. auditory advertising ,
7. automobile advertising
8. bait and switch advertising ( , , , )
9. ballyhoo, borax advertising, hard-sell advertising, obtrusive advertising, puffing ,
10. bargain-basement advertising ,
11. beverage advertising
12. billboard advertising
13. block advertising ( )
14. book mark ,
15. borax/ obtrusive advertising ( )
16. brand name advertising
17. breakthrough advertising, innovative advertising
18. broadcast advertising
19. bus shelter advertising
20. business publication advertising
21. cable advertising
22. car-card advertising
23. catchline, eye-catching advertising
24. cause-and-issue advertising, issue advertising, issue causes advertising
25. cinema advertising, film advertising
26. comic-strip advertising
27. consumer service advertising
28. contextually targeted advertising
29. corporate / goodwill / institutional / image / public relations advertising
30. coupon advertising
31. deceptive/ false/ fraudulent/ untruthful advertising
32. demographic advertising
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33. demonstration advertising
34. direct advertising ( " " )
35. directory advertising (, )
36. display advertising -
37. display box -
38. dramatization advertising ( -, )
39. episodic promo ()
40. ethical advertising , ( )
41. export advertising
42. free editorial advertising ( )
43. food advertising
44. full run ( , )
45. general advertising
46. government advertising /
47. grocery advertising - .
48. headlight display
49. image building
50. individual advertising /
51. infomercial ( INFOrmation+comMERCIAL)/ information/ informative advertising , - ( - , .
52. inside transit advertising
53. investor-solicitation advertising ,
54. launch advertising
55. legal advertising
56. lightbox advertising
57. litter-bin advertising
58. magazine advertising
59. mail advertising
60. market preview ,
61. mass-media advertising
62. natural break advertising
63. newspaper advertising
64. novelty advertising, remembrance advertising, specialty advertising
65. off-season advertising
66. on-air campaign ( ).
67. out-of-home advertising, position media advertising
68. package advertising ,
69. paid-for advertisement
70. painted wall ,
71. periodical advertising
72. point-of-sale advertising
73. postal advertising ,
74. poster advertising /
75. postlaunch advertising
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76. press advertising
77. print advertising
78. private sector advertising
79. producer advertising
80. product-comparison advertising
81. public-sector advertising
82. railway advertising
83. retail advertising
84. rich media
85. sales / promotional advertising
86. sale advertising
87. sci-tech advertising, scientific and technical advertising -
88. shelf talker
89. show-window advertising
90. sky advertising
91. special occasion advertising (, )
92. still-life advertising ( )
93. store advertising
94. test advertising
95. theatre advertising / theatre-screen advertising
96. transportation advertising / mobile advertisement
97. visual advertising -
98. written advertising
99. yellow pages advertising
100. Zero-based advertising ( , )
