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1 - . : Berelson B. Content Analysis in Communication Research. Glencoe, 111., 1952; .. - . ., 1988; Berger A.A. Media Analysis Techniques. L.: Sage Publications, 1991.
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1 ., : Lazarsfeld P.F., Stanton F. Radio Research 1942-3. N. Y.: Duell, Sloan and Pearce. 1944; Idem. Communication Research 1948-9. N. Y.: Harper and Row, 1949.
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1 , : Lazarsfeld P., Berelson ., Gaudet H. The People's Choise. How the Voter Makes Up His Mind in a Presidential Campaign. N. Y.: Duell, Sloan and Pearce, 1944. (3,d ed. N. Y.: Columbia University Press, 1969).
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1 .: Berelson ., Lazarsfeld P.J., McPhee W.N. Voting: A Study of Opinion
Formation in a Presidential Campaign. Chicago: Chicago University Press, 1954. P. 12.
2 . : Brown G.A. Techniques of Persuasion. From Propaganda to
Brainwashing. Harmoundworth, 1963. P. 144.
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1 Lazarsfeld P., Berelson ., Gaudet H. The People's Choise. How the Voter Makes Up His Mind in a Presidential Campaign. N. Y.: Duell, Sloan and Pearce, 1944; Katz E., Lazarsfeld P.F. Personal Influence: The Part Played by People in the Flow of Mass Communication. Glencoe, 111.: Free Press, 1955.
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