. 2.1 . , , , .
. 2.1. .
: Ottman J.A. (1993).
- , .
, . , - Neste - ( , N 13, 24 1995 .).
2.2.4.
, . , . , .
- , ( ), , (, , ..), ( ), , , ( , ).
. . , , , , , ..
- . , . (Marketing Intelligence Ltd), , 1986 20 , . , ", , , , , , (Business International, Weekly Report, 28 January 1991).
, , , . , , .
|
|
- , , . , ( 1978 ) ( - Blue Angel). . (Potargent, 1991).
. , . , , , . , : - , - .