1 : Peter . Hutchinson, Don E. Parkinson and Charles B. Weinberg. Water Conservation in Palo Alto. Christopher H. Lovelock and Charles B. Weinberg, eds. Cases in Public and Nonprofit Marketing. Palo Alto, Calif., Scientific Press, 1971, p. 183196.
2Paul W. Stewart and J. Frederick Dewhurst with Louis Field. Does Distribution Cost Too Much? N.Y., Twentieth Century Fund, 1939.
3 Jessica Mitford. The American Way of Death. N.Y., Simon & Scruistcr, 1963.
4 Rattles, Pings, Dents, Leaks, Creaks And Costs. Newsweek, November 25, 1968, p. 92.
5 Ibid.
6 The Breakfast of Fatties? Chicago Today, July 24, 1970.
7 Gerald . 1lman. Planned Obsolescence as Marketing and Economic Policy . Advancing Marketing Efficiency, ed. L. H. Stockman. Chicago, American Marketing Association, 1958, p. 2739.
8 David Caplovitz. The Poor Pay More. N.Y., Free Press, 1963.
9 , . , 1, 1968, . 11, 15.
10 .
11 . : Alan R. Andreasen. The Disadvantaged Customer. N. Y., Free Press, 1975.
12 John Kenneth Galbraith. The Affluent Society. Boston, Houghton Mifflin, 1958, p. 255.
13 , .
14 Mark Hanan. Corporate Growth through Venture Management. Harvard Business Review. January - February, 1969, p. 44.
15 FTC v. Procter & Gamble, 386 U.S. 568 (1967).
16 .: Morris Adelman. The A & P Case: A Study in Applied Economic Theory. Quarterly Journal of Economics, May 1949, p. 238.
17 . : Philip Kotler. What Consumerism Means for Marketers. Harvard Business Review, May-June 1972, p. 4857, Paul N. Bloom and Stephen A. Greyser. The Maturing of Consumerism. Harvard Business Review, November-December 1981, p. 130139.
18 Rachel Carson. Silent Spring. Boston, Houghton Mifflin, 1962.
19 Paul R. Ehrlich and Ann H. Ehilich. Population, Resources, Environment: Issues in Human Ecology. San Francisco, W. H. Freeman, 1970.
20 Donnella H. Meadows, Dennis L. Meadows, Jorgen Randers, and William H. Behrens I. The Limits to Growth. N.Y., Universe Books, 1972.
21 . , : Flavored Algae from the Sea? Chicago Sun-Times, February 3, 1965, p. 54.
22 Earl L. Bailey. Formulating the Company's Marketing Policies: a Survey. N. Y., Conference Board, Experiences in Marketing Management, 1968, 19, p. 3.
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