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. , , :

,

.

, , , , . . , , , , ( , ). , , , . , , , . :

(Power) , ;

(Achievement) ;

(Hedonism) ;

(Stimulation) ;

(Self-Direction) ;

(Universalism) , ;

(Benevolence) ;

(Tradition) ;

(Conformity) , ;

(Security) , .

.

1. (Power). , . , (, , , , ). (. ) , (, , ) , (, ) .

2. (Achievement). . ( ) .

3. (Hedonism). (, ).

4. (Stimulation). . , , . .

5. (Self-Direction). , . , .

6. (Universalism). , , . , - .

7. (Benevolence). . . , . , (, , , , , , ).

8. (Tradition). . . , . , . , , ( , , , , ) .

9. (Conformity). , , . ,
(, , , ).

10. (Security). , , . . . , ( ). , , , ( , , , , , , , ).

, . , , , , , , , . , : , . , , . 1. , , .






. 1. ( . )


(Schwartz, 1992, 1994) , , , . 1:

(Openness to change), , (Conservation),
, ;

(Self-Enhancement), , (Self-Transcendence), .

, .

. , : .

, , .

, , (Schwartz, 1997).

.






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