. , , :
,
.
, , , , . . , , , , ( , ). , , , . , , , . :
(Power) , ;
(Achievement) ;
(Hedonism) ;
(Stimulation) ;
(Self-Direction) ;
(Universalism) , ;
(Benevolence) ;
(Tradition) ;
(Conformity) , ;
(Security) , .
.
1. (Power). , . , (, , , , ). (. ) , (, , ) , (, ) .
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2. (Achievement). . ( ) .
3. (Hedonism). (, ).
4. (Stimulation). . , , . .
5. (Self-Direction). , . , .
6. (Universalism). , , . , - .
7. (Benevolence). . . , . , (, , , , , , ).
8. (Tradition). . . , . , . , , ( , , , , ) .
9. (Conformity). , , . ,
(, , , ).
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10. (Security). , , . . . , ( ). , , , ( , , , , , , , ).
, . , , , , , , , . , : , . , , . 1. , , .
. 1. ( . )
(Schwartz, 1992, 1994) , , , . 1:
(Openness to change), , (Conservation),
, ;
(Self-Enhancement), , (Self-Transcendence), .
, .
. , : .
, , .
, , (Schwartz, 1997).
.