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, REISS LONDON

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, TexYard

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FASHION MARKETING

Contemporary Issues

Tony Hines and Margaret Bruce

Second Edition

Butterworth-Heinemann is an imprint of Elsevier

 

 

,

 

 

005:[339.138:687] 65.290-2 15

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XI5 : , . / , ; . . . ; . . . . . : , 2009. 416 . ISBN 978-985-6569-42-8

fashion- , .

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, fashion-, , , , .

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005:[339.138:687] 65.290-2

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ISBN 978-985-6569-42-8 (.) ISBN 978-0-7506-6897-2 (.)


Copyright 2001, 2007, Tony Hines and Margaret Bruce. All rights reserved. This edition of Fashion Marketing. Contemporary issues 978-0-7506-6897-2 by Tony Hines; Margaret Bruce is published by arrangement with Elsevier Ltd., The Boulevard, Langford Lane, Kidlington, 0X5 1GB, England , , 1988 (Copyright, Designs and Patents Act 1988) , . 000 , 2009. . 000 , 2009.


 

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