totality [tqV¢txlItI] n ,
offering [¢Of(q)rIN] n
range [reInG] n
package [¢pxkIG] v
charge v
discount [¢dIskaVnt] n
offer [¢Ofq] v
deliver [dI¢lIvq] v ,
retailer [rJ¢teilq] n
mail order [¢meIl,O:dq]
vend [vend] v ,
activity [xk¢tIvqtI] n ,
objective [qb¢GektIv] n ,
sole [sqVl] a ,
income [¢InkAm] n ,
remain [rI¢meIn] v
solely [¢seVllI] adv ,
incur [In¢kq:] costs
maintain [meIn¢teIn] v , ,
colleague [¢kOlJg] n ,
profit [¢prOfit] n ,
Pricing, Promotion, Distribution
Marketing management is an important function of a business. The marketing manager is responsible for the totality of a companys market offering the range of products and their packaging, the prices charged, the discounts offered, the communications media employed (television, press, personal salesmen, direct mail, etc.), and the channels through which the product or service is delivered to the customer (retailers, mail order, automating vending, etc.). The activity of the marketing manager determines whether or not the company meets its financial objectives. The sale of products or services is normally the sole income generator in a company while most remaining personnel solely incur costs.
Hence, marketing management must maintain continuous contact with those colleagues in the company who are responsible for manufacturing the products or providing the service for sale, and with those financial colleagues who are responsible for controlling budgets, raising capital and distributing profits.
Unit VIII
Participle I
I.1. .
(Participle) , ( ) . :
4
| Simple | Active Voice | Passive Voice |
| performing while/when performing | being performed , | |
| Perfect | having performed | having been performed , |
I .
1. Participle I . :
The forces acting between the atoms within a molecule are very great. , , .
|
|
|
One should not use boiling water in this experiment. .
2. Participle I , , when/ while, , . :
(When) making these experiments we can compare the weight of elements. , .
, I to be ( ), Continuous .
: The experiment was being made when the students entered the laboratory. , .
