USA Today 28 2011 . . , - . . . . , . , .
Reebok $ 25 .
, "". - , "" . , , . .
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- - . - - FTC , FTC . Other makers - - .
, (FTC) 25 . Reebok "" .
FTC - . , , . - . , (. topic sentence) 2 .
- . Reebok " Reebok", - . "toning shoes - " , .
, .
. ( ) .
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Skechers , FTC .
Securities & Exchange Commission - . filing - , , , . "".
" " , FTC. advertising and claims "" .
, à -, New Balance, .
New Balance " New Balance" "" "" .
, "calorie burning potential - " ( ) , "" , " " - ().
, .
"purportedly" "-" . .
, 1 .
- . hit - , sales - ", " .
FTC , Reebok , , .
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FTC " FTC" ( ) . "said - c" - . "strengthen and tone - " .
FTC , EasyTone 28% 11% , .
Quot;had been proved - " "to lead - " . "Strenght and tone improvements - " . .
" EasyTone" Reebok. " EasyTone ".
Easy Tone .
Quot;stand behind" - , , "" .