, , , . , .
(. . 7-4, 2) Shell/DPM . , , , -, .
, . , - , . , , , .
, Shell/DPM, , GE/McKinsey. , , . . , , . Y ( ) , .
Shell/DPM, , -, GE/McKinsey. -, . -, , , . , , , , . Shell/DPM , . BCG, .
: , , , ; , ; ; -, , .
|
|
( )
BCG GE , . , , . , , , , BCG GE, - , .. , .
" -".* , .**
* Hofer C.W. Conceptual Construct for Formulating Corporate and Business Strategies. Boston: Intercollegiate Case Clearing House, 1977.
** Hofer C.W. and Schendel D. Strategy Formulation: Analytical Concepts. St. Paul, MN: West Publishing Company, 1978.
1987 . -. . : , - .
, , , . :
1) ;
2) : - ;
3) ;
4) ;
5) .
, . , - : (/ ) (/ ) .
. . - :
1. .
2. .
3. ( ).
"" ., .
|
|
, . . .
, , , . , , , .
, "" "" .
Y . : , , , , . , (. 7-5).
. 7-5.
. : , , . , . , , .
, 5 3. . 7.5 . , .
.