5.1
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2. ? ? ? .
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: [ ] / : http://www. spbgu-psifak.narod.ru
5.2 Coca-Cola.
-, , , . , , Coca-Cola . 70 . . : , . XX . . , -. .
Coca-Cola 8 1886 , . . :
- , , , !
- - , ! , !
, . "". , , . "" . "-" .
"-", , . , , , - 1888 , .
. 1 75 , , . "-" 2300 ( ). "The Coca-Cola Company" 100 . , -, 31 1893 . "-", 1886 , 31 1893 . (20 ). .
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- . "-" : " "-"! !". - . , "", . , , . "-", "-". "-" . , "-" , . , , . , "-", . . "-" , . "-" , . . "-" .
1894 , , . , . () - (). 1895 - , " "-" ". , "-", - . 1898 . , " " - .
"-"
1894 "-" . , , , , "-" . The Coca-Cola Company. , - . () - "-" . , "" - . , , 1928 - " ". "-" 1899 . , "-", - - "". 20 , 95% . The Coca-Cola Company . 1902 - Pepsi-Cola. - 1906 . , , : , "-" . "-" . "-" 1915 . " " . 1977 The Coca-Cola Company "Coca-Cola" "Coke"( 1945 .).
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1919 - , 25 . 1920 - .
1923 , 33- , 60 c . - . "- ", "-" . : .
1923, "Coca-Cola" .
1927 , The Coca-Cola Co. . 1928 1000 "-" . "-" . "-" , , , .
1929 : "" /cooler/ - , .
1931 "-". - -. - , , . ... . , -. 1939 PepsiCo . Pepsi . Pepsi . - Coca-Cola . - "" . . " " .
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"-" 44 . "" - " - 5 . , ". 5 - . 1958 , , "Fanta". , 1961 "Sprite". 1960 , . 1977 PET (Polyethylene Terephthalate) 2 .
1979 - XX . 1982 Diet Coke . 1 .
, "-" . 1985 "-" . , , . 1991 Coca-Cola Company . PepsiCo 1:10 (Pepsi 20 ). 750 , , PepsiCo. 1998 Coca-Cola .
Coca-Cola : 11 -, , - . , Coca-Cola Enterprises Inc. ( 70% ) . 1996 1,6 . -Coca-Cola Amatil Ltd. - . Coca-Cola Helenic Botling Company. 200 , -. 80% - -, . 70 (, , , , , , ). - 8 . - - , - , 100+. - 12 , Minute Maid. Nestle - Nestea Nescafe. 1999 - Schweppes, Cadbury. "-" , - - . - 98 % ."-" 200 . 1 .
: Coca-Cola. [ ] / : http://www.foodsmarket.info/news/content.
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