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2. ᒺ:
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. 10 Ci-s.
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IJ ֲ ̲ (()/)
"- "12 Pi-es" - ᒺ . - "5 Pi-es "
- (4 .):
1. "5 ϳ". 2. "1 ϳ" (). 3. "2- ϳ "- .4."3- ϳ" , , . 5. "4- ϳ"- (, , ). 6. "5- ϳ" (, , , ). 7. . -ֲ - 5 ϳ-"MARKETING THE LOW OF "5 Pi-s" .., 1992-2000-2005-10-12/13
: www.bugrym.com 
1 P (Product)
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();
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.
̳ / . ...
| 2 P (Price) (ֲ ֲ ˲) : , , , , , , ϳ ... | ||
| 3 P (Place) (̲) ò: (, , ) ò: (. )(, , , ), (, ) . ²: (, ) | 4 P (Promotion) (ֲ) (, , ) (, ) (, ) () ( ) (㳿) () () () ... | ||
, 5 P :
6-ϳ (. Process) , ;
7 ϳ (. participation/partaking) , () ;
8 ϳ (. physical evidence) /, , / ;
9 ϳ (. personnel) , 㳺 ( );
10-ϳ (. programming) P ;
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11-ϳ (. partners ) (, , . .), ( );
12-ϳ (. profit) , , () 䳿 䳿 11 P.
" Ͳֲ-ֲ (̲-) "10 Ѳ-S"
- (2 .). "5 ѳ-s". (2 .):
ϳ "5 " ( ) " "5 i-s" - //) /Integrated marketing matrix 5 i-s/ 5 i-s. "5 ѳ-s" .
1. "5 ѳ-s". 2. "1-ѳ" ( ᒺ).
3. ϳ "2 ѳ" ( ᒺ ). 4. "3-ѳ"
(). 5. "4-ѳ" (). 6. "5-ѳ" ().
7. "5ѳ-s" -
ᒺ ( , , ).
"5 " , ѻ: 6 competitive capacity , 7 consuming capacity , 8 C Check () , 9 corollary (, ) , 10 choice consumer .
"5 ѳ-s".
Ͳֲ-ֲ 10 C-S. 5 I-S-
6-10 i-s.
- () 1992-2012 . - ̲ , , ̲, , , , , , , , .
