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1.Learn new words:
producer
consumer
user
distribution ,
marketing , ,
transporting
storing ,
storage
product planning
pricing
promotion
traffic
marketing research
trend ,
to predict
to influence
Translate the text
Marketing
Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the customer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centers has made goods available to consumers. They provide a wide range of merchandize and plenty of packing facilities.
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3. Answer the questions:
1. What does marketing mean?________________________________________________
2. What activities does marketing consist of?____________________________________
3. What do marketing operations include?_____________________________________
4. Why is it so important for the producer to predict the trends?__________________
Make up your own questions.
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Translate into English.
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Group________________Name______________Surname ________________________
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- Read the text
Marketing refers to a broad concept covering organization of production and sales of products, which is based on consumer requirement research. All companies must look beyond their present situation and develop a long-term strategy to meet changing conditions in their industry.
Marketing management, therefore, consists of evaluating market opportunities, selecting markets, developing market strategic, and planning marketing tactics and controlling marketing results. Strategic planning includes defining the company's long-term as well as specific objectives, such as sales volume, market share, profitability and innovation, and deciding on financial, material and other resources necessary to achieve those objectives.
Among the problems of market selection and product planning one of the key concepts is that of the Product Life Cycle. The fact that products pass through various stages between life and death (introduction - growth - maturity - decline) is hard to deny. Equally accepted is the understanding that a company should have a list of products with representation in each of these stages.
Companies can make far more effective marketing decisions if they lake lime to find out where each of their products stands in its life cycle. The product life cycle provides a good reason why the marketing and production department should cooperate. However, the concept of the product life cycle seems frequently forgotten in marketing planning, which leads to wrong decision-making.
Rewrite the word-internationalisms and translate them
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3.Find English equivalents for the following:
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