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3




  1. PR and journalism
  2. PR in Kazakhstan
  3. PR in West Europe (second half of the XX century)
  4. Ethics in PR
  5. Judicial base of PR: world experience.
  6. PR during elections (world experience)
  7. PR in business (world experience- any company by choice)
  8. Governmental PR
  9. International PR
  10. PR for political leaders
  11. Written documents preparation in PR
  12. Target auditorium in PR
  13. Corporate PR
  14. Specific PR
  15. Evaluation of PR actions
  16. New technologies in PR
  17. Sponsorship for PR campaigns
  18. Advertisment in PR campaigns
  19. Dissimation of information in PR
  20. International PR in the USA.
  21. Governmental international links with public. Information activity in the USA.
  22. PR- specialist actions on business promotion abroad
  23. PR-campaigns in tourism
  24. PR-campaigns and higher education
  25. Internet in PR activities.
  26. Media tours
  27. Press- conference in PR
  28. Speechwriting in PR.
  29. Interview in PR.
  30. Public opinion in PR

30. PR in Kazakhstan

31. International PR for Kazakhstan

32. International image of Kazakhstan

33. Analysis of outstanding PR-firms activity.

34. Information wars.

33. Propaganda in PR.

 

CC

 

    Syllabus       ()              

1

                    1-2 1   3-4 2   5-6 3     7-8 4   8-9, 5     10-11, 6     12-13 7 ()   PR . ()   () PR ()   PR . PR ()   PR ( )     PR- 2 3   3 4     4 5     5 6     7 8   7 8     7 8 PR ( ) PR   PR ( ) PR ()   PR: ( )   PR ( )     PR .( )   1 1     2 3     3 4     4 5     5 6     7 8   7 8
    2
                        14-15 8   16-17 9   17-18 10     19-20 11   20-21 12   22-23 13   24-25 14     26-30 15 PR     PR     PR ()     PR ()   PR   ().   ()     8 9     9 10   10 11     11 12     13 14     14 15     14 15   14 15 PR   PR   PR ( )   PR     PR   PR     -   8 9     9 10     11 12   12 13   13 14     13 14   14 15   14 15     14 15

 

 

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1. . . . . 2007.

2. , . PR, 2004

3. . . . 2005.

4. . . . 2008.

5. .. , .2004

6. . Public Relations: //. 2008. 9.

1. .. . PR. 2- . . 2007

2. .. . . 2000.

3. . : -. . , 1996.

5. ., PR. , .2009

6. .. : ? . . 2012.

7. .. . . 2009.

8. .. . . 2009.

9. .. Public Relations. , , , . . 1997.

10. ., . PR-//. 1998. 1. 11. .. . . 2005.

12 Green P.S. Winning PR Tactics L, 1994

13.Wicox D.I. Public Relations Writing and Media Technologies, 2000

16. .. : // 1 1995

17.Parsigan E., Proposal Savvy, A Guide for Journalists, 1996

18.Seitel E.P., The Practice of Public Relations, N.Y.1994

 





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