- PR and journalism
- PR in Kazakhstan
- PR in West Europe (second half of the XX century)
- Ethics in PR
- Judicial base of PR: world experience.
- PR during elections (world experience)
- PR in business (world experience- any company by choice)
- Governmental PR
- International PR
- PR for political leaders
- Written documents preparation in PR
- Target auditorium in PR
- Corporate PR
- Specific PR
- Evaluation of PR actions
- New technologies in PR
- Sponsorship for PR campaigns
- Advertisment in PR campaigns
- Dissimation of information in PR
- International PR in the USA.
- Governmental international links with public. Information activity in the USA.
- PR- specialist actions on business promotion abroad
- PR-campaigns in tourism
- PR-campaigns and higher education
- Internet in PR activities.
- Media tours
- Press- conference in PR
- Speechwriting in PR.
- Interview in PR.
- Public opinion in PR
30. PR in Kazakhstan
31. International PR for Kazakhstan
32. International image of Kazakhstan
33. Analysis of outstanding PR-firms activity.
34. Information wars.
33. Propaganda in PR.
CC
Syllabus | () |
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1-2 1 3-4 2 5-6 3 7-8 4 8-9, 5 10-11, 6 12-13 7 | () PR . () () PR () PR . PR () PR ( ) PR- | 2 3 3 4 4 5 5 6 7 8 7 8 7 8 | PR ( ) PR PR ( ) PR () PR: ( ) PR ( ) PR .( ) | 1 1 2 3 3 4 4 5 5 6 7 8 7 8 | |
2 | |||||
14-15 8 16-17 9 17-18 10 19-20 11 20-21 12 22-23 13 24-25 14 26-30 15 | PR PR PR () PR () PR (). () | 8 9 9 10 10 11 11 12 13 14 14 15 14 15 14 15 | PR PR PR ( ) PR PR PR - | 8 9 9 10 11 12 12 13 13 14 13 14 14 15 14 15 14 15 |
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9. .. Public Relations. , , , . . 1997.
10. ., . PR-//. 1998. 1. 11. .. . . 2005.
12 Green P.S. Winning PR Tactics L, 1994
13.Wicox D.I. Public Relations Writing and Media Technologies, 2000
16. .. : // 1 1995
17.Parsigan E., Proposal Savvy, A Guide for Journalists, 1996
18.Seitel E.P., The Practice of Public Relations, N.Y.1994