1954 . . , , , .
.., , , . 2.0 (Web 2.0). 2.0 (UGC user-generated content).
, , , , . / . .
2010 EIAA European Interactive Advertising Association ( ), European Media Landscape Report Summary - [6, 67]. 15 , , 16 . , 8 10 16-24 , 7 10 25-34 5-6 10 35-54 . , :
76%,
45%,
40%,
, 32%,
27%.
71% , .
, . 55% - , , .
, 2014 10 [87]. 57% 18 ( 66,5 ), 58,3 . Brand Analytics. , 82% .
|
|
Web 2.0 :
(social bookmarking). - -. . : Delicious.
(social cataloging) , , . : Academic Search Premier, LexisNexis Academic University, CiteULike, Connotea.
, , , . ., . , . . : discogs.com, IMDb.com.
, , , . . , .
(Massively Multiplayer Online Games) , , , . : World of Warcraft.
. , GPS, , , .
, , , . : LinkedIn, ..
. , , , . : - ., - webiki.ru.
- , . , , , . : LinkedIn, .
- , , . ., .
CATALOGR http://catalogr.ru/social/. , - . - .
: , . , (, , ). .
|
|
, , , , , . , , , , , . :
1) ;
, , . , .
2) ;
. -.
3) , .
, . .
, , , , .
2014 SimilarWeb, , . 6- , 9-. 17- , 18- Mail.ru. Facebook, Google - YouTube. Yahoo, Live.com, , Twitter Google [10].
, , Brand Analytics 2014 , : (54,605 ), Youtube (43,777 ), (40,071), (25,171 ), Facebook (24,241 ), LiveJournal (16,651 ), Instagram (13.300 ), Twitter (8,468 ).