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28 15 2011
Contents
充...4
Unit I. Applying for a Job..6
Unit II. Work and Jobs........15
Unit III. Business Calls23
Unit IV. Communications...29
Unit V. Company.............38
Unit VI. Production.46
Unit VII. Marketing Mix.51
Unit VIII. Making a Presentation............56
Unit IX. Negotiations..64
Unit X. Franchising.....72
...78
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UNIT I
APPLYING FOR A JOB
I. Practice the pronunciations of the following words:
recruitment [ ], employment [ ], agency [ ], structure [ ], vacancy [ ], candidate [ ], evaluate [ ], motivation [ ], ambition [ ], curriculum vitae [ ], resume [ ], senior [ ], separate [ ], preferable [ ], tabulation [ ],
miscellaneous [ ], qualification [ ], amplification
[ ], personality [ ], occasion [ ], ensure
[ ], enthusiasm [ ], employer [ ].
II. Translate the following words and word combinations into Russian and learn them by heart:
- to evaluate the job market - to seek for smb
- to analyze ones motivation and ambitions - to study the job market
- to apply for a job - to hire
- to invite an applicant for an interview - business-like
- to compete against smb for the position - to compose a letter
- to consider ones strengths and weaknesses - to contain information
- to be too overwhelming - to make an effort
- a specimen of ones handwriting - to compel attention
. Read and translate the text.
LOOKING FOR A JOB
How you should start hunting for a job.
The best way of doing this is to study the job market either with the help of recruitment (employment) agencies or situations vacant pages in the press. The structure of the vacancy advertisements is usually the same: the name of the vacant position, the list of the candidates professional duties, the demands made of the candidate and sometimes the system of compensations and benefits. Be realistic when evaluating the job market for what you have to offer. Consider who and what you are, your strengths, your weaknesses, interests, likes and dislikes. Analyze your real motivations and ambitions.
When you have made your choice and found a position you would like to apply for, you will have to be faced with the time-consuming task of writing your letter of application and curriculum vitae (resume).
Many firms use job application forms or are so informal as to invite applicants to telephone to arrange an interview. But for many jobs, and especially more senior ones, you have to compose a letter, there are in fact two choices: a letter containing all the information; or a shorter covering letter together with a curriculum vitae containing information set out on a separate sheet.
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The second choice is preferable. It looks more businesslike and the tabulation makes the information easier for the reader.
The shorter covering letter is easier to compose effectively when it is not cluttered with miscellaneous detail about your qualifications, etc.
The plan for the covering letter might be:
1. reference to the advertisement and statement of application;
2. reference to the enclosed curriculum vitae;
3. amplification of details of curriculum vitae;
4. complimentary close.
Your letter must sound like you, it must convey something of your own personality. However, if you are a very unassuming person, you will need to make the effort to sound a little more forceful than usual. After all you do have to speak for yourself on this occasion!
Remember that the aim of this letter is to ensure that your name goes on to the shortlist and takes you to the next stage, the interview. To do this you need to study the advertisement very carefully indeed, decide what sort of person with what qualifications, is being sought, and then show that you are that person. If you want to be hired you need to show enthusiasm and interest in the company and the position (without being too overwhelming about it). Remember how many other applications your letter may have to compete against and try to ensure that it will stand out and compel attention.
The covering letter should be handwritten. Some large companies, especially in the USA, employ experts (graphologists) to examine applicants handwriting.
IV. Complete the following sentences and translate them into Russian:
1. If you want to apply for a job ______________________________________.
2. Its not enough to evaluate the job market__________________________.
3. The letter you compose should not only contain all the information but__________________________________________________________.
4. Try to show enthusiasm but_______________________________________.
5. If you letter stands out and compels attention _________________________.
6. A specimen of an applicants handwriting may_______________________.
7. Make an effort to sound businesslike ________________________________.
8. You will have to compete against __________________________________.
9. You wont be invited for an interview unless________________________.
10. If you compose your CV effectively _______________________________.
V. Partial translation.
A.
1. There are several ways of ( ).
2. First you should ( ).
3. Then () your own chances.
4. You should ( ) your strengths and weaknesses and () your motivations and ambitions.
5. You have to ( ) and a covering letter.
6. The covering letter must ( ).
7. Companies invite ( ) for an interview.
B.
Harry is a sales person. He saw a job ( ) in one of the national papers. The ( ), his () and ( ), explaining why he wanted the job and why he was the right person for it. Harry did not hear anything for six weeks, so he phoned the company. They told him that they had received a lot of (). After looking at () of (), the company () 3-4 of them and then ( ) someone. Harry is still () a job.
