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Jawbones significant share of a growing market gives it quite a lot of data to mine. According to Rogati, the company collects the equivalent of 60 years of sleep data every night. Sleep, of course, is only a part of what the band monitors. For Rogati, Jawbones data trove was too good an opportunity to pass up. She joined the company this past summer from LinkedIn, another data-driven powerhouse.
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