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1 ., , MacMillan, Inc., 96 F.T.C. 208, 304-306 (1980); . Heater v. FTC, 503 F.2d 321 (9th Cir. 1974); Baum v. Great Western Cities, 703 F.2d 1197, 1208 (10th Cir. 1983).
2 Richard A. Posner. Regulation of Advertising by the FTC (Am. Enterprise Institute 1973); Ross D. Petty. FTC Advertising Regulation: Survivor of Casualty of the Reagan Revolution?, 30 Am. Bus. L. J. 1 (1992); James S.Wrona. False Advertising and Consumer Standing Under Section 43(a) of the Lanham Act: Broad Consumer Protection Legislation or a Narrow Pro-Competitive Measure?, 49 Rutgers L. Rev. 1085, 1146-1154 (1995).
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