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The use and processing data in business




1. The growing use of IT leads to that more personal data can be collected and stored. They can be used in different ways.

2. Many companies say that the information in databases is used only to analyse people's buying habits that helps to improvecustomer service.

3. For example, when you order goods online, a company can save delivery details and when you buy from that company again you should not type in your delivery address once more.

4. The companies also keep records of what the people like or what web sites they browse or what search engines they use in order to know where they should advertise their products.

5. Doing market researches companies find out preferences of their average buyer or approximate number of buyers in different countries, review the changes in price policy of their suppliers.

6. Different companies use surveys and buy modern equipment in order to collect and arrangehuge amount of data, which are regularly updated.

7. Access to this information helps the marketing department to recognise new market tendencies and to maintain the right policy.

 

8. If managers know the breakdown of customers by continent, they can make the right decision on the place where a new subsidiary should appear.

9. Severe competition makes the role of precise information more and more substantial.

10. But a substantial fraction of people in our society believe that the electronic surveillance should be limited.

11. Even now telephone companies can monitor our calls, CCTV cameras record our location and it is becoming common for employers to monitor employees telephone calls, voicemail and computer use.

12. At the same time, new technology offers more security against terrorists not to mention other conveniences. And people give more personal information because they want to benefit.

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