10. Read and remember the following words and word-combinations:
| coverage | , , |
| publicity | , ( , ); , , , |
| story | (.) , () |
| publicist | ; |
| communication industry | |
| standpoint | |
| to advance a goal | () () |
| to create favorable attitudes and opinions | |
| to generate sales | |
| advertising | ; ; ; |
| advertisement = ad | ; |
| to submit an advertisement | |
| to run an advertisement | ; |
| to handle the material | ; |
| sales department | |
| news department | |
| news hole | , |
| news space | , |
| periodicals | |
| to cut back on pages | |
| competition | , |
| one size fits all news | , () |
| circulation | |
| overload | , |
| information clutter | , ( , , , , ); |
| a weekly | |
| indispensable | ; |
| to target | |
| to meet the requirements | |
| gatekeeper | (, , ) |
| to blanket | . ( , o ) |
| versus (vs) | (.) |
11. Translate into English: , , , ,
, , , , , , , .
12. Match the words with their synonyms:
| to meet the requirements | number of copies printed |
| indispensable | to deal with |
| circulation | to satisfy the demands |
| clutter | censor |
| competition | universal |
| to handle | to reduce |
| periodical | to public |
| to blanket | necessary |
| gatekeeper | chaos |
| one size fits all | opinion |
| to cut back | serial |
| to run | to overwhelm |
| standpoint | contest |
13. Read the following text:
|
|
|
