, , . , . , 10-40 . / , .
, , . , , , .
, , , - . , . .
1:
! ,
JS&A National Sales Group, Breaking News, 1 2004 .
2:
, ,
Glessner Communications
Institute of Children's Literature
3:
, ?
Chapman University
, ?
? , $5 195!
Hyundai
?
III
Off to War
, ?
Pallace Inc.
9 . , ?
4:
, , GORE-TEX Ò
W. L. Gore & Associates Inc.
III
ATX/Kleinrock
?
, ! $500
, ,
III
Total Kleinrock Office, ATX/Kleinrock
5:
, 셻
III
!
!
|
|
|
SoothanolX2, NorthStar Nutritionals
6:
!
EXCEL Hearing Solutions
JS&A National Sales Group
- !
Audio Forum
!
Sylvania
!
Writets's Digest
7:
Carlton Press
$10
: $500 !
8 $2 395
Winterhalter Inc.
III
.
!
Polaris Software
8:
!
Ginovation IncÒ.
!
Gladsden Refractive Center
, .
Goldwell Banker Bigham, REALTORS
9:
13 U. S. A. Direct Inc. --
U.S.A. Direct Inc.
7 call -
Belgacom North America
6 , ,
.
Adams, C. F. (1965). Common Sense in Advertising. New York: McGraw-Hill.
An tin, B. H., and Antin, A. J. (1992). Secrets from the Lost Art of Common Sense Marketing. Clearwater, FL: the Antin Marketing Group.
Barns III, R. (1993). Big Bucks from Little Sketches. Gettysburg, PA: McKinley & Henson.
Barns m, R. (1992). Discover You Talent and Find Fulfillment. Gettysburg, PA: McKinley & Henson.
Barns III, R. (2004). Secrets of a Writing Hustler. Kandiyohi, MN: Filbert Publishing.
Barns III, R. (2004). The Guide to Effective Gospel Tract Ministry. Elkton, MD: Church Growth Institute.
Bayan, R. (1984.) The Words that Sell. Lincolnwood, IL: Contemporary Books.
Bly, R. W. (1988). Ads that Sell. Brentwood, New York: Asher-Gallant Press.
Bly, R. W. (1985). The Copywriter's Handbook. New York: Henry Holt & Co.
Blake, G., and Bly, R. W. (1997). The Elements of Copywriting. New York, Macmillan.
Bodian, N. G. (1995). Direct Marketing Rules of Thumb. New York: McGraw-Hill Inc.
Bodian, N. G. (1989). How to Choose a Winning Title. Phoenix, AZ: The Oryx Press.
Bensos, R. V. (1989). Secrets of Successful Direct Mail. Lincolnwood, IL: NTC Business Books.
Bovee, C. L., and Arens, W. F. (1982). Contemporary Advertising. Homewood, IL: Richard D. Irwin Inc.
|
|
|
Bowerman, P. (2000). The Weil-Fed Writer. Atlanta, GA: Fanove Publishing.
Caples, J. (1983). How to Make Your Advertising Make Money. Englewood Cliffs, NJ: Prentice-Hall.
Caples, J. (1974). Tested Advertising Methods. Englewood Cliffs, NJ: Prentice-Hall.
Ferdi, L. (1997). Successful Direct Mail. Hauppauge, NY: Barron's Educational Series Inc.
Gauss, C. A., and Wightman, L. I. (1935). Practical Business Administration, Vol. III, Advertising. Chicago: American Technical Society.
Glim, A. (1949). Copy The Core of Advertising. New York: McGraw-Hill.
Gosden Jr., F. F. (1985). Direct Marketing Success. New York: John Wiley & Sons.
Hahn, F. E. (1993). Do-It-Yourself Advertising. New York: John Wiley & Sons.
Hicks, T. G. (1992). Mail Order Success Secrets. Rocklin, CA: Prima Publishing.
Hoelsher, R. von (1988). How You Can Make a Fortune Selling Information by Mail. San Diego: Profit Ideas.
Hopkins, C. C. (1995). My Life on Advertising & Scientific Advertising. Lincolnwood, IL: NTC Business Books.
Howard, L. (1988). $50 000 a Year from Mail Order Ads. Forth Worth, TX: Premier Publishers.
Howard, L. (1994). Mail Order Success Secrets. Clearwater, FL: Selective Books Inc.
Kalian, R. (1998). Mail Order Success Secrets. White Plains, NY: Roblin Press.
Kennedy, D. S. (2000). The Ultimate Marketing Plan. Holbrook, MA: Adams Media Corp.
Kennedy, D. S. (1990). The Ultimate Sales Letter. Holbrook, MA: Bob Adams Inc.
Kleppner, O., Thomas, R.. and Verrill, G. (1983). Otto Kleppner's Advertising Procedure, 8th Ed. Englewood Cliffs, NJ: Prentice-Hall Inc.
Lant, J., Ph. D. (1989). Cash Copy. Cambridge: JLA Publications.
Levinson, J. C. (1994). Guerilla Advertising. Boston: Houghton Mifflin Co.
Lewis, G. H,J1984). Direct Mail Copy that Sells. Anglewood Cliff, NJ: Prentice Hall Inc.
Lewis, G. H. (2003). On the Art of Writing Copy, 3rd Ed. Racom Communications.
Lewis, G. H. (1999). Sales Letters that Sizzle, 2nd Ed. Chicago, IL: NTC Business Books.
Margolis, C. (1987). How to Write Copy that Sells. Cleveland, OH: Speedibooks.
Nicholas, T. (1995). Magic Words that Bring You Riches. New York: Macmillan.
Ogilvy, D. (1987). Confessions of an Advertising Man. New York: Macmillan.
Ogilvy, D. (1985). Ogilvy on Advertising. New York: Vintage.
Benin, C. (2002). So You Want to Be a Writer. Auburn, CA: eBookstand Books.
Powers, M. (1998). How to Get Rich in Mail Order. Hollywood, CA: Wilshire Book Company.
Provost, G. (1985). 100 Ways to Improve Your Writing. New York: New American Library.
Rohrer, N. B. (1992). Discover Your Possibilities in Writing. Hume Lake, CA: Christian Writers Guild.
Roman, K., and Maas, J. (1992). How to Advertise, 2nd Ed. New York: St. Martin's Griffin.
Reecher, D. A., and Buchanan, J. (1966). Maxwell Sackheim's Billion Dollar Marketing Concepts and Applications. Vancouver, WA: TOWERS Club USA Press.
Safire, W, and Sifir, L. (1992). Good Advice on Writing. New York: Simon & Schuster.
Sackheim, M. (1978). How to Advertise Yourself. New York: Macmillan.
Schwab, V. (1962). How to Write a Good Advertisement. Hollywood, CA: Wilshire.
Schwartz, E. M. (1984). Breakthrough Advertising. New York: Boardroom Books.
Scott, D. H. (1998). Secrets of Successful Writing. Harrisonburg, VA: Christian Light Publications.
Strunk Jr., W., and White, E. B. (2000). The Elements of Style, 4th Ed. New York: Longman.
Stilson, G. (1997). 59 Response / Profit Tips, Tricks & Techniques. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1996). How to Make a Successful Transition from Small-Time to Big-Time Mail Order...on a Limited Budget. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1997). How to Write and Design Money-Making Response Advertisements. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1998). How You Can Write Winning Sales Letters. Fort Worth, TX: Premier Publishers Inc.
Stilson, G. (1998). The Success How-to's of Money-Making Direct Mail. Fort Worth, TX: Premier Publishers Inc.
|
|
|
Sugarman, J. (1998). Marketing Secrets of a Mail Order Maverick. Las Vegas, NV: DelStar Books.
Tighe, J. F. (1993). Making Money with Mail. Wellfleet, MA: PMT Press.
Vitale, J. (1997). Cyber Writing. New York: AMACOM.
Vitale, J. (1995). The AMA Complete Guide to Small Business Advertising. Lincolnwood, IL: NTC Business Books.
Vitale, J. (1998). There's a Customer Born Every Minute. New York: AMACOM.
Vitale, J. The Seven Lost Secrets of Success. Awareness Publications.
Watkins, J. L. (1959). The 100 Greatest Advertisements. Toronto, Canada: Coles Publishing Co. Ltd.
Zinsser, W. (1994). On Writing Well, 5th Ed. New York: HaperCollins Publishers.
