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FAQ

Grammar focus 2 present Simple vs Continuous

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i The Present Simple is used for permanent or regular actions.

e.g. She often calls her parents.

We dont have lessons on Saturdays.

Does Microsoft sell software?

ii The Present Continuous is used for temporary, present actions.

e.g. At the moment shes calling her mother.

This week were not having any lessons.

Are you selling a lot of products in Asia this year?

 

ASSIGNMENTS

A Underline the Present Simple or the Present Continuous form of the verb to complete these sentences.

1 I stay / am staying at the Ritz every time Im in New York. I stay / am staying at the Ritz at the moment.

2 She works / is working at home today. She works / is working at home every day.

3 She often calls / is calling Russia. At the moment, she calls / is calling a customer in Moscow.

4 I dont usually deal / am dealing with the paperwork. I deal / am dealing with all the paperwork while Susan is away.

5 It normally takes /is taking about two months. But this delivery takes /is taking longer than usual.

6 We normally use /are using a London firm. This time, we use /are using a different company.

7 We develop / are developing three or four products every year. Currently, we develop / are develop / are developing a new type of air conditioner.

8 I think our sales figures improve / are improving this May. This is unexpected normally they improve / are improving in autumn and winter.

9 It generally takes / is taking only one year to develop a new product, but the FX200 takes / is taking longer because of technical problems.

10 Mrs Sonara organizes / is organizing all our presentations. This week, she organizes / is organizing our next presentation in Vancouver.

 

B Complete this article with the present simple or the present continuous form of the verbs in brackets.

THE INDEX GROUP

The Index group .1 (own) six fashion chains including Zara. It 2 (have) around 1,500 stores worlwide. It .3 (operate) in 44 countries. Inditex ..4 (employ) 27,000 people and .5 (have) more than 200 fashion designers.

Currently, the fashion designers .6 (work) on next years designs. The Inditex group .7 (do) very well at the moment, and it . 8 (try) to become a global fashion leader.

Amancio Ortega, the founder of Indertex, also .9 (invest) in property and hotels. Most of this years investment .10 (stay) in Spain.

C Listen to two people talking about their companies. What does MetScan produce? What does Norwest make?

D Listen again and complete the table to show what the companies usually do and what they are doing at the moment.

usually at the moment

MET scan
We manufacture1 machines for . 2. The medical team ..3 equipment that people can use at ..4.

Norwest
We make 5 for the .6 market. Our team 7 a new 8 for the 9 market.

E Work in pairs. Role-play this situation. Student A works at the EBB Bank. Student B works at the Goldcrest Hotel. Take it in turns to show each other around your company. Say what happens in each area and what is happening now.

STUDENT A

EBB Bank

Area What happens What is happening now Main hall serve customers cashier / talk / to a customer Currency section exchange foreign currency customer / change / dollars into euros Loans section Assistant Manager arranges loans for customers Assistant Manager / talk / to a customer on the phone Managers office Manager works Manager / meet / an important client Reception desk staff answer questions from customers receptionist / listen / to a customers complaint

e.g.

This is the main hall. We serve customers here. At the moment, a cashier is talking to a customer.

 

STUDENT B

Goldcrest Hotel

Area What happens What is happening now Kitchen prepare and cook meals chefs / prepare / todays lunch Restaurant serve breakfast, lunch and dinner waiter / clear / the tables Reception welcome guests, answer calls receptionist / talk / to a guest Gift shop sell souvenirs sales assistant / help / a customer A bedroom guest stay maid / clean / the room

 

e.g.

This is the kitchen. We prepare and cook meals here. At the moment, the chefs are preparing todays lunch.

 

 

VOCABULARY BOOSTER

A Match the verbs in A with the phrases in B, as in the example.

A B  
1 to design / to manufacture a) a system or service 1 d
2 to open / to reorganize b) staff 2___
3 to introduce / to improve c) a new market 3___
4 to recruit / to lay off d) a new product 4___
5 to look for / to enter e) a factory or office 5___

B Which verb in A means:

1 to bring something into use?

2 to make something better?

3 to find new employees?

4 to make people unemployed?

5 to try to find?

C Match the departments 1-9 with the definitions a-i.

1 Design makes products 1_____
2 Marketing sells to customers 2_____
3 IT buys products or services for the company 3_____
4 Production deals with the companys accounts 4_____
5 Finance hires new employees and organizes training 5_____
6 Buying arranges artwork 6_____
7 Sales maintains the companys computer systems 7_____
8 Human Resources (HR) invents and develops new products 8_____
9 Research and Development (R&D) promotes products or services 9_____

 

D What a SWOT analysis is? Study the following words and their definitions:

Strengths things that a company does well

Weaknesses things that a company doesnt do well

Opportunities things that a company doesnt do at the moment but could do in the future

Threats things that can causeproblems to/damage the company, e.g. competition)

Listen to a man who is talking about an analysis he is doing for his company. Listen to part one. Match the headings in the table with the questions.

a) _________ Can my organisation increase sales or find new markets?

b) _________ What does the company do badly?

c) _________ Does another company offer better products or services?

d) _________ What does the company do well?

 

SWOT analysis

1 Strengths 2 Weaknesses 3 Opportunities 4 Threats

E Listen to part two, where the man gives his SWOT analysis. Look at these extracts and write a-h in the correct column of the table above.

a) machines in the production department are old

b) sell our products on the internet

c) good at design

d) three new companies sell similar products

e) try American and Asian markets

f) other companies charge less for their products

g) wide product range

h) delivery is slow

F Listen to part two again and check your answers.

OK, first we look at strengths. Well, my company is really good at design. Oh, and we have a wide product range. Now, lets think about weaknesses. Well, the machines in the production department are old, and customers say that our delivery is slow. The next thing to look at is opportunities. Hmm. Thats a difficult one. I suppose we could sell our products on the internet. At the moment, were only selling to the European market, but we could try American and Asian markets, too. The final thing on the SWOT analysis is to look at threats. Well, I know that there are three new companies that sell similar products. Some other companies charge less for their products, too. So we are loosing our market share.

G Discuss the following question with your partner: How often is it a good idea for a company to do a SWOT analysis? Give reasons.

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