, , . , , , (Shramm, 1997; Craig, 1999; Littlejohn, 2002), , , . , , , , . <...>
50-60- , . , . , , , (Gregory Bateson) , Palo Alto Group, (Watzlawick et al., 1967). , , . , - , , . (feedback) (fields of experience) . <...>
, , . (Pearce and Cronen, 1980; Pearce, 1989; Leeds-Hurwitz, 1995). , (transactional) , , , , , ( ), ( ), . <...>
90- : (.: Craig, 1995; Leeds-Hurwitz, 1995). , , :
1. - , - (Communication is a primary social process of co-creating, maintaining and transforming social realities) (Pearce and Pearce, 2000: Pearce, 1989; Pearce and Cronen, 1980). , , , , (, , , , ). . (human condition), , , , , , , , . , , , , , one cannot not communicate (Watzlawick et al., 1967).
|
|
|
. , , , - <...>
2. : (Generation of meaning: how social meanings are created). (Cronen, 1995). , , , . - , . <...>, , , , values in the running, always - in - process phenomena (Cronen, 1995). <...>
3. , (The role of context in communication, culture being as the widest context) (Leeds-Hurwitz, 1995; Griffin, 2003). . , , (, , , ); ( , , , ); (, , , -, , ..).
4. - (Identity as a social, culturally constructed view of the self). , ( ), . <...>
5. (Symbolic nature of communication). , , (Leeds-Hurwitz, 1995; Griffin, 2003; Miller, 2002).
6. (Reflexivity between researcher and communication practice). , (Cronen, 1995) (Craig, 1999). , , , , , (Pearce and Pearce, 2000; , 1995; Craig, 1995; Leeds-Hurwitz, 1995). <...>
|
|
|
(: & . , 2 / .. . /: , 2004. 244. . 103-122).
2. . , , . ? ? - , , ?
. / . . / . . . . . . . . . . . . / . . / . . . / . / . / / / . . . . . . ! . / / . . / . . ( ). / . .
3. ,
1. ?
2. : , , , , ?
4. . :
1) ; 2) .
. ,
;
.
2.
