Levi Strauss & Co
-
- Levi Strauss & Co
- -
-
- ̲
Levi Strauss & Co?
□ □ ͳ
-?
□ □ ͳ
3. Levi Strauss & Co ? _________________________________________________________________
-, , ?
□
□
□
5. - Levis, ?________________________________________________________
6. , - 볺 , , ? _________________________________________________________________
Levi Strauss & Co, (, , .)?
□
□
□
□
□
8. - Levis, , ?_______________________
______________________________________________________________
, Levis 1853 ?
□ □ ͳ
10. , Levis , ?_________________________________________________________
______________________________________________________________
볺 -, , - , .
PR , .
Levis, - , , , .
|
|
Lew's: -
Levi Strauss & Co.
Ketchum
2000 .
1997 . , - . , - , . Barnes & Noble -, Amazon.com. , . LS&Co. , -? , , , LS&Co. , . Ketchum , , , Levi's , -. , , Ketchum , , . , , ? , , -. , , . , - ( MTV), , ( Levi's), , .
, . , PR- , - .
Ketchum -: 98% ; 56% ; 22% - . , 74% ; 81 % ( ); 83% ; 60% ; 36% -; 30% .
Ketchum . , . - . , .
|
|
Levi's, - U Magazine, Bolt.com Teen People, , . , , , -.
, , , , . next. Levi.com Semester Online .
: 1) Levi.com; 2) Levi's .
: 1) , ; 2) , ; 3) .
: 1) ; 2) , .
: 460 . . ; 140 . . .
Kelchum , .
. -, Ketchum , . 29 /, , . 500 : ? ?. , Levi's. Ketchum Teen People (Jorge Ramon) , : ? , ?. , , , , , , , , , , .
. , , , -. , Levi.com Semester Online . - - - Levi.com, -, Levi's. , - , - .
. , , , ? Ketchum , , , , , . Levi Strauss . , - Levi.com . , - . , . , -, , .
|
|
. Ketchum - , - , , ( ). Levi Strauss : Levi.com, . , - 7 1999 . Levi.com Semester Online Show . 21:00 Levi.com, , , , , , . , . , LS&Co. . ' (Gary Dell'Abate), (Howard Stern), . 1 . , , Lifebeat, .
, - , . , Microsoft Network USA Today. PR.
1 Levi.com.
Levi.com 3000 Levi's Semester Online 130 . .
Levi's Semester Online 20 400 Levi.com, . , , LS&Co. 500 Levi.com, .
2 Levi's .
|
|
100 . - - Levi's Semester Online. 500 Levi.com, Levi's Semester Online. Levi's , , Teen People Online.
, , Howard Stem Show, People Magazine, Yahoo Internet Life, Mademoiselle, U Magazine, Teen People Online, Teenzine . , ? Levi.com, Yahoo Internet Life.
: CNN, USA Today, New York Times, Wall Street Journal Interactive, Women's Wear Daily, Investor's Business Daily, The Industry Standard, Promo Magazine, Forbes Magazine, MSN.com, 40 - . . , ? , Levi Strauss & Co., . 20- , Wall Street Journal Interactive.