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rowdsourcing as a tool of social and economic management
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Ivanova Valeria, Petrov Ivan
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Annotation: Nowadays companies address the tactics of crowdsourcing. This phenomenon is a powerful tool which is used for achieving an effective social interaction with consumers. It can bring not only financial benefits, but a support for the organization as well. Crowdsourcing transfers the production of goods and service to a new stage, to a new era in which more than one billion people communicate and interact through the Internet.
Key words: crowdsourcing, crowd, information technology, Internet, brainstorming, human potential, social interaction, business ideas, innovations.
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