_____________________________________________
________________________________________________________
200_-200_ ______________ ____:
| / | ... | ... , . , | ||
| 1. | ||||
| 2. | ||||
___ (- ) . _____________.
..
:
_____________________
:
:
-
______ _______________
_______________
31
, ɻ
_________________________________________
________________________________________________________
: _______________________________________________________________
___________
| : ... _______________________________ . ___________________ __________ ________________ 200 ___ . () | ___ _____________________ _______________________ ... ______________________________ __________ _______________ 200 __ . () |
:
... _______________________________
. ___________________
__________ ________________ 200 ___ .
()
:
. _______________________________(...)
___________ () ___________________ 200 ___ .
__________________200_ .
________________________
()
200__ .
28
, ɻ
_____________________________________________________________
( )
____________________________________________________________
_________________________________________________________
__________________________________________________________________
_______
_______________________________________________________
_______
(, . , ., ...)
:
1. .
2., .
|
|
|
3. , , .
4. - ( ), .
5. , , , , , , .
6. , .
7. .
8. .
9. ( ).
10. .
29
() ()
_____________
(, , )
: _________________________________________________________
_____________
_____________
:
- , .
- .
- () .
- , .
- .
- ().
- ().
- (), ( ).
- ().
- ().
- ( ).
________________ ___________________________________________
() (, , )
__________
( , , , )
________________________ 200 __ .
..
*) :
, .
30
, ɻ
_________________________________________________________
:___________________________________________
_____________
, , , .
_______________________ 200_ . 200_ . _____________
_____________________ : ________%, __________%, _______%
_______________________________________________________________________
______________________________________________________
(, ..., )
______________ 200_ .
:
|
|
|
__________________________________ .
. ____________________________ / ____________________/
______________ 200_ .
2.5.1
1. " - - - - ".
(, ) , .
2. "Dress - code".
(, ) , .
3. " ".
- - , , "", ""; ( ).
4. " ".
" " , , ; ( ).
5. " - - ".
"", , , ( ).
6. " - ".
, , , ( ).
7. " ".
- - , ( ).
8. " ".
- - , , , ( )
9. " ".
- - ( ).
10. " ".
, , , "" ( ).
11. " ".
; ; , ( ).
12. " "
20- "Sport line"
13. " "
""
14. " "
- " - "
15. " "
, ""
16. " "
17." "
- ""
|
|
|
18. " "
""
19. " "
"" -
20. .
21. .
22. .
23. .
24. 70-, 80-, 90- .
25. . ( : , , ).
26. .
27. .
28. .
29. .
30. -- , 2004.
31. .
32. .
33. .
34. .
35. .
36. .
37. .
38. .
39. .
40. .
41. .
42. .
43. .
44. ( : , ).
45. 200_.
46. .
47. .
48. 60-, 70-, 80-.
2.5.2
1. -
2. - -
3. .
4.
5.
6.
7.
8. .
9. .
10.
11.
12. .
13 (- )
14
15 ( )
16
17
18
19 -
20 (, )
21
22 -
23
24
25
|
|
|
26
27
28
29
30 -
31
2.5.3 Ȼ
1. PR-.
2. .
3. .
4. PR-.
5. .
6. .
7. PR .
8. .
9. .
10. PR-.
11. .
12. - .
13. .
14. .
15. PR- .
16. .
17. - .
18. -.
19. PR- .
20. .
21. PR.
22. .
23. .
24. : .
25. .
26. .
27. .
28. : Pablic Relations.
29. .
30. .
31. - 1999-2000.
32. ....
33. .
34. .
35. - : .
36. .
37. CCI .
38. .
39. .
40. .
41. "".
42. PR "" .
43. .
44. "".
45. .
46. .
47. . .
48. .
49. .
50. . .
51. - ( ).
52. .
53. .
54. .
55. PR.
56. , .
57. . .
58. Internet "Public Relations".
59. .
60. : ( ).
61. PR- - ( . ).
62. - () .
|
|
|
63. . PR- " ".
64. PR - .
65. PR .
66. PR - .
67. PR- .
68. .
69. ( ).
70. PR- .
71. .
72. .
73. - ( ).
74. . .
75. ( ).
76. Web- - ( ).
77. . .
78. . .
( ).
79. ....
80. ( ).
81. Web-.
82.
( ).
83. ( ).
84.
( ).
85. . .
86.
( ).
87. .
88. ( ).
89.
( ).
90.
( ).
91. -.
92. . .
93.
( ).
