If you ask about the main functions of advertising managers the answer is: the function number one is directing a company's advertising inogramme. The function number two is to select the proper advertising agency exactly for a given company.
No less important one is his responsibility for advertising budget. An Bilvertising manager makes decisions on time and frequency of advertising well as on an approval of copy. As you see such a person must know accounting, finance, sociology and be good at arts to cope with his functions well and to be a good specialist in this field of Marketing.
8. Read, translate the following text and put disjunctive and alternative questions to it.
Careers in Advertising
Advertising is big business. There are advertising jobs in different turns.
One area is in advertising agencies. Such agencies prepare the majority til the advertisements that we see and hear around us. They prepare the actual advertising material.
A second area is to work directly for the advertiser. In some large companies there is an advertising department. It is this department that prepares all the company's advertising.
There is also a third area. It works for businesses that carry advertising, such as magazines, newspapers, posters, television and radio stations. 9. Speak on:
* Would you like to work in the field of advertising? Why?
* What area of advertising do you prefer? Why?
10. Fill in the blanks with prepositions if necessary. Translate the text in written form.
Specialists Working in Advertising
A great variety... specialists work... advertising. The number... them increases... year... year.
The specialists include those who write copy, artists, managers who decide which mass medium (TV, magazine, newspaper or radio) best meets the needs... advertisers. There are also such specialists who design... packages... products, TV producers and researchers. Among researchers there are specialists who interview users... the products advertised.
All... them study courses... advertising, marketing and economics, what is more, liberal arts courses... emphasis... language, literature, history, sociology.
Thus, the will-be specialists... advertising are those people who are good both... science and arts. Generally, such specialists also have responsibility... decorations... stores... special occasions, such as... the Christmas season and the Easter season. Especially much work they have... the eve... the Christmas.
11. Read and comment any advertisement. Make an advertisement of some Ukrainian product on the eye of Christmas.
Translation
12. Translate from Ukrainian into English
I
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2. () .
3. , .
4. , ?
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5. .
6. " ".
7. .
8. .
9. .
10. 쳿?
11. , -.
12. , - .
II
.
"" .
-, - , ' , , , . - . "!", .
- .
- , ' .
() :
1) ,
2) ',
3) ,
4) ,
5) .
- , , (oriented for special purpose) .
' :
볺 ,
, (as required\as needed), ,
, .
, (multilateral),
(multifold) .
.
:
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) ( , )
. ,
; , .
III
.
(archaeologic(al)) , .
' (papyrus), . ' (so-called)
" ", . ' , , . , "", .
. , .
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XIII - XV . "". , , , , , , , , .
XVI XVII . . , . , ! (, , . , "" (readable character) . , , .
XVII . ' , . 䳿, ͳ .
, . ϳ .
XVIII . , , , , '. . , , " " (covering) .
. - . . ' .
, XIX . XX . XVIII . . XX . .
13. Translate the following 5 types of questions into English. Read
render the text "Entrepreneurs in Small Business (Unit 7)and give your answers to
the questions in written form
1. ?
2. : ?
3. 35 49 , ?
4. , 33% 10
?
5. , () , ?
6. ?
7. , , ?
8. ?
9. ?
10. , ?
11. ?
12. ϳ , ?
13. , , " Ѳ"?
COMMUMCATION
Find Ukrainian equivalents for the following words and word combinations.
1 advertising agency 1
2 advertising notice 2
3 advertising list 3
4 advertising effect 4
5 advertiser 5
6 advertising of goods 6
7 billboard 7
8 reminder 8
9 display advertising 9
10 direct-mail advertising 10
11 bank advertising 11
15. Read, translate and learn by heart the 10 useful phrases very often used in
the language of advertisements:
1. You may never need some other... in your life.
2. You will be happier (healthier, more desirable) after buying our product.
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|
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3. Try it.
4. It works. Study proves it.
5. Make the right choice.
6. Made better (to do something) better.
7. It is safe. You'll see it after buying our product.
8. Come home to quality.
9. Let us change our life for better.
10. Nobody does (some kind of work) better than (some product advertised).
16. Read the below-given advertisement, translate it into Ukrainian. Make up a dialogue based on this text using word combinations of the Ex. 14 and the useful phrases of Ex. 15.
Rewrite the advertisement using the phrases of Ex. 15.
