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Rating -- , , , . , 25 , rating 25 , 15 , rating 15 .
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CPT (cost per thousand) -- ( ) , .
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, , ( , ). , , , ( ), , 10 000 : 2500 = 4 .
GRP (gross rating points) --
, , , . , : -- GRP; -- GRP. GRP: 80 + 50 = 130.".
TRP (target rating point) -- , , GRP, .
Share of Audience Rating , , , . . : , , . , , , . () . .
OTS (opportunity to see) -- " ", ( ), (). , ( OTS, , ). . , , -- , . ( ) , OTS ( GRP). , .
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Frequency (Averaqe OTS) -- ", ", , , , .
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