4.1. . PC. , ( ) .
PC : , , D. , (. 4.1). GRP , , , D, .
PC ( ) , . , , , . . 4.2 , . , , ( , ) PC ( D ), ( , , ) ( , , ). . 4.3 . - , PC , . . 4.4.
, , / PC, , Reach. , . : , PC , , PC . Reach(n) Reach(n+) , n - . ( % ). :
Reach(n)= , PC n ________ 100%
Reach(n+)= , PC n __ 100%
Reach (n+), , PC n . Reach (1 +), , / PC . , , Rating, Reach (1) Reach (1+), .
Reach(1+) 0 100%. , . Reach (1+) . Reach (1+) GRP 100%. GRP 100%, 100%. , Reach(l+) 100% .
PC . :
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PC;
, .
, Rcach(n+), , 4.4.
4.4
PC n | |||||||||
A | D | Reach(l+) | Reach(2+) | Reach(3+) | Reach(4+) | ||||
+ | + | + | + | + | + | ||||
+ | + | + | + | ||||||
+ | + | + | + | + | + | + | + | ||
+ | + | ||||||||
+ | + | ||||||||
+ | + | ||||||||
+ | + | ||||||||
+ | + | ||||||||
L + | + | + | + | ||||||
Rating | 50% | 40% | 40% | 30% | |||||
Reach (n+) | 90% | 40% | 20% | 10% |
PC (, , , D) 10 . Reach(n+) . : n ( + ). , , + Reach(n+) n- . , , N1 A, B, D Reach(1+), Reach(2+), Reach(3+). , , Reach(n+), , (10 ). Reach(n+) n+ .
, , , :
Reach(1+) + Reach(2+) +. Reach(n+) = GRP
, .
Reach(n+). . , . Reach(1+) . , . , , .
4.2. Frequency. (Average Opportunity To See), Frequency. , . . :
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Frequency = GRP_____ (7)
Reach(1+)
, . , GRP Reach(1+) .
Frequency - , , , . Frequency 1 n PC .
(7) , Frequency, Reach(l+). , , , , , , ( 3-5) .
, . :
5.1. , . ( . Cost Per Thousand) :
= _____________________ 1000
.
5.2. S. , , () , , , . :
S= 1000
S ( )
5.3. Reach , , () . :
Reach = 1000
Reach (1+)
5.4. GRP CPP ( . Cost Per Point) , .
=
GRP
, (.. , ) ( GRP).
, . , () .