3.1. , , . , , , , . , GRP ( . / Gross Rating Point).
GRP, , ( , , .) . . GRP TRP ( . Target Audience GRP).
GRP, , ( % ), . GRP : GRP = GRP/100%. , GRP , ( ) . GRP .
GRP , 100%.
(. . , / PC) , GRP .
3.2. OTS ( . Opportunity To See ). , GRP , , ( ), PC , , . OTS ( . Opportunity To See), :
OTS = GRP x ( ) (6)
(6) GRP ( GRP = 500% GRP= 5). OTS, GRP , , .
GRP OTS , . , GRP (, OTS), / , . GRP . .
, GRP , . . GRP , , , , . (.) GRP. GRP , GRP ( ). :
1. GRP OTS. (6).
2. OTS .
3. , , . . .
4. GRP , .
GRP : , - , . 10 . . 4. 3.
4. 3
|
|
% | GRP | OTS | ||
5 253 000 | 24,9 | I 307 997 000 | ||
- | 2 224 000 | 23, 1 | 513 744000 | |
1 542 000 | 29, 9 | 461 058000 |
GRP . OTS , GRP . :
1 307 997 000 +513 744 000 + 461 058 000 = 2 282 799 000,
-
5 253 000 +2 224 000 +1 542 000 = 9 019 000.