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1. [Time Value of Money, TVM]. 1930 Գ [Irving Fisher] " : " [The Theory of Interest: as Determined by impatience to Spend Income and Opportunity to Invest]. ϳ -
1958 - ճ [John Hirshleifer] " " [On the Theory of Optimal Investment Decision]. , ' ,
. [Discounted Cash Flow, DCF], .
2. [Stocks and Bonds Valuation Models]. ( , ) ӿ [John Williams] 1938 " " [The Theory of Investment Value ]. ' [Myron Gordon] ", " [The Investmen Financing, and Valuation of the Corporation], 1962 ., [Scott Bauman] " " [Investment Returns and Present Value], 1969 . .
3. [Capital Asset Pricing Model, ]. ' ³ [William Sharpe], i 1964 "ֳ " [Capital Asset Prices]. . " " [Security Market Line], . ϳ ˳ [John Lintner] 1965 , [Jan Mossin] 1966 .
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4. [Option Pricing Models]. Գ [Fisher Black] [Myron Scholes] 1973 "ֳ '" [The Pricing of Corporate Liabilities]. "-" - . . , , [Robert Merton] " " [The Theory of Rational Option Pricing], 1973 ; [John ] [Stephen Ross] "ֳ " [The Valuation of Option for Alternative Stochastic Processe], 1976 , .
5. ' [Risk and Return Conception]. 1921 [Frank Niht] ", " [Risk, Uncertainty and Profit]. ( ' ). , . ( ) .
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