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9.




1. . .

2. (versioning)

(bundling).

3. (lock-in). .

4. . . .

5. .

. . . .

6. . .

 

, . . 33

, . \ . Varian Hal R. High Technology Industries and Market Structure. http://people.ischool.berkeley.edu/~hal/Papers/structure.pdf

Varian Hal R., Farrell J. Shapiro C. Economics of Information Technology\Cambridge University Press http://www.sims.berkeley.edu/~hal/Papers/mattioli/mattioli.pdf

Shapiro C., Varian H.R. Intro for Managing in a Modular Age

http://www.sims.berkeley.edu/~hal/Papers/modular.pdf

 

10 , .

1. .

2. . .

3. .

:

.. ( 7 - ) http://www.libertarium.ru/libertarium/10625

.. ( 5- ) http://www.libertarium.ru/libertarium/10625

. . .II.6 a . .- .:-,2005, . 554-590.

. ., . : . .: . ._. . ,2005. .9 , . 521-548.

.., .. . .II.6 a . .- .:-,2005, . 242-289.





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