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1. Adequate security

2. Ad man

3. Advanced communications

4. Advertisement copy

5. Advertisement positioning

6. Advertisement supplement

7. Advertisement file

8. After spin

9. Annual report

10. Anticrisis controlling .

11. Anticrisis planning

12. Assess information

13. Audience builder

14. Audience composition analysis

15. Audience impact

16. Audience segmentation

17. B2B - -

18. B2C - -

19. Background information press packs

20. Background of problem

21. Before spin

22. Biased ,

23. Body language

24. Board of directors

25. Brainstorm

26. Brainstorming ,

27. Briefing ( ),

28. Brand management / -

29. Brand-new

30. Brand rivalry ()

31. Broadband consumer

32. By-liner

33. Campaign, campaigning

34. Case history ,

35. CEO ,

36. Charity

37. Civility , ,

38. Code of ethics

39. Commercial pool ( - , )

40. Commercial sponsorship

41. Common information area

42. Communication

43. Communication competence /

44. Communication events ()

45. Communication effect

46. Communication gap

47. Communication line

48. Communication management

49. Communication needs

50. Communication techniques

51. Communication security

52. Communication standards

53. Communications deception

54. Communications audit

55. Community relations

56. Company law ,

57. Company newsletter

58. Competitive advantage

59. Compromise

60. Computerisation

61. Computer-mediated communication -

62. Consulting ,

63. Contact audience

64. Content analysis

65. Controversy , , ,

66. Corporate social responsibility

67. Corporate communication

68. Corporate culture

69. Counteraction

70. Credibility ,

71. Crisis control , -

72. Crisis management plan

73. CSR

74. Databases

75. Day-to-day management

76. Desired behaviour

77. Day-to-day management

78. Digital PR

79. Direct mail

80. Defamation

81. Disclose information

82. Debate

83. Defamation ,

84. Demagogue

85. Disinformation

86. Defamation

87. Data visualization

88. Emotion

89. Employee engagement

90. Employee incentive programme

91. Employee loyalty

92. Event management

93. Exploration

94. External telephone lines

95. External information

96. Expand the target audience

97. External communication

98. Fact

99. Fault ,

100. Feasibility ,

101. Feature

102. Fine tuning ()

103. Focus group -

104. Foundation

105. Funding ,

106. Fund-raising

107. Goodwill ,

108. GPA

109. Government affairs ,

110. Human engineering

111. Hype , , ;

112. Identify groups

113. Identity

114. Image

115. Image-building , ,

116. Incoming information .

117. Influence , ,

118. Information

119. Information environment

120. Information management

121. Information resources

122. Information society

123. Information warfare

124. Informative speech

125. Insiders (, ),

126. Integrate new employees

127. Interpersonal communication

128. Inventory

129. Issues

130. Issue (media) advocacy

131. Issues management

132. Key audience

133. Knowledge of behavioral stereotypes

134. Lack of reciprocity with stakeholder audience(s)

135. Leaflet

136. Leak of information

137. Live broadcast ,

138. Lobbying

139. Mailing list manager

140. Mainstream ,

141. Mall intercept

142. Management by wandering around .

143. Management data

144. Management group .

145. Manipulate

146. Mass communication

147. Mass communication research

148. Mass-circulation newspapers ,

149. Masscult

150. Mass media , -

151. Media advocacy

152. Media call

153. Media communication plan ()

154. Media coverage ,

155. Media event -

156. Media output

157. Media relations ,

158. Message discipline

159. Ministry of Communications and Mass Media of the Russian Federation

160. Misinformation

161. Mislead (misdirect)

162. Misrepresent ,

163. Misunderstand

164. Misleading information ,

165. Mobilization (mobilizing)

166. Mode of communication

167. News

168. News agency

169. News broadcast

170. News conference or press conference -

171. News release -

172. Newsworthiness ,

173. Non-governmental organization, NGO

174. Non-profit organization

175. Non-quotable information , ; ,

176. Nonverbal communication

177. Objective

178. Officious statement

179. Open-source information ,

180. Opinion leaders

181. Opinion poll

182. Organizational culture

183. Organizational development

184. Package proposal

185. Persuasion

186. Persuasive speech ,

187. Philanthropy

188. Pictorial information

189. Plagiarism

190. Political consultant ,

191. Political correctness, politically correct, PC

192. Political culture

193. Poll

194. Positive information

195. Press clipping services -

196. Press coverage .

197. Press information .

198. Press-office -

199. Press-officer (, ),

200. Press relations

201. Press release, news release, media release -

202. Press statement

203. Prime-time audience

204. Propaganda

205. Protocol

206. Providing critical counsel to senior management

207. Psychological manipulation

208. Public demand

209. Public opinion

210. Public relations

211. Public speaking

212. Publicist

213. Publicity

214. Publicity agent , ,

215. Quality newspaper

216. Questionnaire , ,

217. Range .

218. Reach

219. Relations

220. Relationship management

221. Reliability ,

222. Represent

223. Round-up-article

224. Routine

225. Sectoral management

226. Situation analysis

227. Small-circulation newspapers

228. SNW analysis - ,

229. Soft power

230. Source credibility /

231. Special-interest newspaper

232. Spin doctor , , ,

233. Spokesman, spokesperson ( , ), ,

234. Statement of clarification

235. Stereotype

236. Supporting material

237. Survey

238. Tangible assets

239. Talking points

240. Target audience

241. Telecommunications

242. Teleconference

243. Television coverage , , ()

244. The press

245. Thesis statement

246. Think-tank ,

247. Traffic

248. Visual aid material

249. Word-of-mouth communication





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