Adnorm 381
Advergames 371
Advertising agency 371
Advertising design 354
Advertising sample 348
Advertising stars 371
Advertising structure 371
Advertology 269, 270, 280, 381
Advertorial 381
Advocacy advertising 370
Agency commission 347
Allotments 347
Animation 347
Anthropomorphisme (.) 347
Arbitron 347
Art director 347
Background 350
Bait advertising 370
Barter 348
Bench 370
Benefit 348
Billboard 348, 349
Bingo card 349
Booklet 367
Bottle neck 349
Boutique (.) 350
Brain storming 365
Brand 349, 353, 364, 370
Branding 349, 370
Briefing 350
Broadside 367
Brochure {.) 350
Bulletin 350, 372
Business to business, B2B 38, 349
Call center 360
Casting 359, 365
Catalogue 347, 359, 367
Circulation 348, 352, 369
City panel 374
Classified 349
Clipart 359
Cluster 359
Commercial 358, 371
Commisvoyageur (.) 360
Communication mix 360
Commuter clock 371
Consumer panel 369
Consumerism 360
Contactor 360
Context 360
Contractor 361
Conventional advertising 370
Cooperative account (Co-Op) 361
Copywriter 361
Corporate advertising 361
Cost per point (CPP) 373
Counter advertising 360
Coverage 366
Creative 147, 362, 376, 395
Creative director 362
Creative group 376
Creator 362
D
Daily effective circulation (DEC) 348
Database 348
Deadline 353
Dealer 354
Diorama 354
Direct mail 354, 396
Direct marketing 15, 232, 354, 370
Direct responce 370
Discount 354
Dispatch money 354
Display 279, 355, 370
Distribution 355
Dodger 355
E
Effective circulation 348
Embellishments 377
Emotional Selling Proposition (ESP) 381
Extensions 377
F
Face 368, 375
Flyer 367, 378
Folder 369, 378
Forgetting rate 357
Free lance 365, 379
Frequency 233, 350, 380
Full service agency 379
Fully wrapped bus 370
G
Generic brand 353
Gross impressions 368
GRP (gross rating points) 168,191,211,274,275,276,277, 347,353,368,374
H
Halo effect 381
Handout 367
Heavy up 352
High spot bulletin 350
I
Image 358
In pack 358
Indoor advertising 359
Inflatable 355
Insert 358
Integrated marketing communications (IMC) 358
Internet advertising 359
J
Jalon (.) 356
Jingle 354
L
Label 365
Lamp post unit (LPU) 363
Launch 362
Lay out 366
Leaflet 367
Letter 359
Live 356
M
Mail catalogue 347
Mall display 355
Mandatory copy 376
Market capacity 355
Marketing 15, 232, 346, 354, 358, 360, 363, 370, 373, 377, 398
Marketing mix 360
Mass media 363
Media 268, 269, 279, 280, 344, 363, 364
Media buying 267, 363
Media director 363
Media planner 363
Media selling 364
Media weight 363
Merchandising 364
Mobile 364
Motto 365
My selling proposition (MSP) 364
N
Nerrowcasting 365
Net reach 366
On pack 366
On line 366
Orange goods 366
P
Pack shot 369
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Painted wall 349
Paperback 367
Party plant 367
Permanent bulletin 350
Permit 362
Personal selling 362
Pilot film 367
Pitch 367
Plant operator 368
Portfolio 368
Postcard 367
Poster 367, 368
Posttesting 369
Premium 369
Presentation 369
Presentation folder 369
Press kit 369
Press release 369
Price list 369
Prime time 369
Profit 369
Q
Queen size bus poster 367
R
Rating 191, 270, 353, 366, 368, 370, 377
Rating point 191, 353, 368, 377
Reach 366
Reality branding 370
Red goods 361
Reprint 372
Roadshow 353
Roller, Roll screen 372
Rotating interactive packaging 352
S
Sampling 373
Shear 204, 380
Show case 380
Show reel 380
Situation placement 374
Slogan 375
Snipe 375
Spam 375
Spammer 375
Special surface effects 375
Spectacular 376
Sponsor 375
Spot 147, 350, 375
Station posters 368
Strategic planning 376
Storyboard 369, 375
Synchromarketing 373
T
Tabloid 376
Target rating points (TRP) 377
Target audience 379
Telemarketing 377
Tender 377
Testimonial 377
Thirty sheet poster 367
Trade mark 363
Traffic 348, 355, 377
Traffic audit 348
Transit advertising 377
U
Universe 353
Urban panel 368
User 382
V
Video billboard 349
W
Wobbler 351
Y
Yellow goods 356
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- . .: , 1994.
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. . : , , . ., 1986.
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. . , . .: . - , 2006.
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