, , , () , , ( ), , ( ), . , , , , , , ( ).
, - . , , , .
, - , . -
2.4.
. - , , , .. , , , , , .
( ), , - . .
. / , .
2.4.3
() , , , . 90- XX ., , , , , , 1960- . , 1960 . . - , . () , (world-system theory, , ), 1974 . -
|
|
2.
1, 1990- 2, - , -3. , (mondialisation) 1950- , . 1985 . . , 4, 5, 6. , , : , -, (-, , ) , ; -, , , : (on-line) , ; -,
1 Wallerstein I. The Modern World-System: Capitalist Agriculture and the Origins
of the European World-Economy in the 16th Century. N. Y.: Academic Press, 1974.
: Idem. The Modern World-System II:
Mercantilism and the Consolidation of the European World-Economy, 1600-1750.
N. Y: Academic Press, 1980; Idem. The Modern World-System III: The Second Era of
Great Expansion of the Capitalist World-Economy, 17301840. San Diego: Academic
Press, 1989.
2 . Globe .
3 1998 . . ,
[.. 1988-] ""
,., ,
(Giddens A. The Third Way/The Renewal of Social Democracy. Cambridge:
Polity Press, 1998. P. 28).
4 Robertson R. Globalization: Social Theory and Global Culture. London: Sage,
1992.
5 Ibid. P. 31.
6 Ibid. P. 8.
2.4.
.
, - - : . -, , .. , , , .
|
|
.
1. , ( ) , , - 1, .
2. , , . -2, , (, , ..) .
3. , , . , 3.
-
1 Huntington S.P. The Clash of Civilization // Foreign Affairs. 1993. Vol. 72. N 3.
P. 22-49.
2 RitzerG. The McDonaldisation of Society. L., 1993.
' Pieterse J.N. Globalization and Culture: Three Paradigms // Economical and Political Weekly, 1996. Vol. 31. N 23. P. 1389-1395.
Ill
2.
, .. , , , , . , , , , . . , , , , , . , , 1. , , . , , , , 400- , . - , , .
: , , , , . , , , -
' . // , 2000. 5. . 55.
2.4.
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() , , ( -). . , , , , . - . () : , , , , , , , .
:
, , , ;
, - ;
, ( );
, ( , , ) .
: , (. .3).
U3
2.
3
, , | |||
, | 1890- | ||
, | |||
: , . | |||
, | |||
- |
: HeldD., McGrewA., GoldblattD., PerratonJ. Global Transformation. Politics, Economics and Culture. Cambridge: Polity Press, 1999. P. 10.
|
|
2.4.
() , . , . , (PC), (, , , ). () , . , - , , . : , . . . , , , . , - , , , - , .
, , 1 ( -
_____________________
1 , .
2.
(. . 6), ( , ) . , , . , , .. , , , - , , , . . , , (prime time, , ).
. , . ( , ), ( - , , ). , , -
2.4.
, , .
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, , , - , -
2.
, - , , . , . .
. , , , , , , , - , . , , , . , .
, , , , , , , .. . - , . , . , , , , , , ,
2.5.
, , , . . , , , : - , , , , .
2.5
- , . , -, , .. ; -, .
, :
,
,
,
,
,
,
,
,
,
,
.
2.
2. : McQual's Mass Communication Theory. 4lh ed. L.: Sage, 2Q00. P. 192.
. . , , , . , , , , , , .. . - .
19601980- , , 1. , , , , , .
1 .: Dennis E., Merrill. Media Debates. Issues in Mass Communication. White Plains, N. Y., 1991; Siune K., Truetzschler W. Dynamics of Media Politics. Broadcast and Elrctronic Media in Western Europe. L., 1992 . .
2.5.
- , , . . : , , . , , , , ( ), , , . , , , . - : , .. , , ( , , , ..) . , , , . , , , - , -.